Sunday, July 26, 2009

Video Script Example

Following is an example of a script and visuals for a video to be running during an annual gala. The instructions are for the production company. The point is to create a logical sequence of information, in a concisely, that gives an overview of the organization's mission and accomplishments over the previous year. The desired result is to bring in more and new donations.

2009 Gala Background video

Visuals: Generally, the visuals listed are suggestions unless otherwise noted with an asterisk. Quote marks indicate folder or video in which photos appear. Where there are obviously too many potential photos listed, use what fits. Where there are not enough, use any that have not already been used elsewhere.

Continuous Running Loop (no sound): Msg - Script - Visuals

Open
Create slide of “Doorways to Future 2009”

The need
The average income for a local qualified Habitat family is $46,500 per year. Purchasing a home requires a minimum income of $89,840. Families are foregoing health insurance and healthy food in order to house their children. Families are crowding into one room of shared homes or living in garages. They have no privacy. There is no quiet place for homework. Sometimes children can’t play outside. Parents may work multiple jobs to make ends meet.
Any “Doorways” photos


Transition:General Video 0:0-:10 Logo and text “Changing Lives…Changing Communities
Changing Lives
Habitat for Humanity of Orange County has changed the lives of 650 men, women and children.
Together with cities, volunteers, donors, business people and the faith community, Habitat families create exceptional neighborhoods where children can play, go to school and realize their dreams.
“Families photos”: 12, 28, 34, 39, 40

Changing Communities
Habitat homes and families transform blighted neighborhoods. Civic pride is renewed. Neighbors pull together creating community. Families thrive.
HfHOC has built 130 affordable, ownership homes in Orange County.
We’re helping build homes around the world too. Habitat for Humanity of Orange County tithes 10% toward global home building. More than 300,000 homes have been built around the world.
Teams from Orange County make annual work trips to New Orleans (staff, volunteers and Americorps.) Habitat has built more than 250 homes in the decimated Gulf Coast region.
“Before & After” CM 1 & 2
“Before & After” Cypress 1-5
“Before & After” Craftsman photo
Any “Global” photos
“Making a Difference” video 1:02-1:20
“New Orleans” photos 1 – 5
“Families” New Orleans photo

A hand up, not a hand out
Habitat families are committed to being productive, positive influences in their families. Parents work hard to assure their children are successful in school and in life.
They are careful with their credit. They’re legal residents of the USA. They save up for a 1% down payment. They assume long-term, zero-interest mortgages. They commit to spending 500 hours of “sweat equity” building Habitat homes. They know that owning a home is integral to a healthy future for their families.
Habitat homes are not sold on the open market. Mortgages help in building additional homes.
“Families” photos: 2*, 3, 4, 10*, 12, 16, 17, 27*, 31, 32, 33, 38, 39
*use these photos for sure

Break the cycle
Habitat homes allow families to live within their means and provide what is necessary for the success of their children. An owned home gives kids the chance to have great neighbors and role models. Their chances of finishing school are greatly increased. Parents can spend more time at home and they become more civically engaged.
“Families” 37*, 7,811
“Youth” 3, 6, 9, 17, 19, 22, 25, 26

Volunteers
Habitat volunteers work side-by-side with families. Lifelong friendships are established. Children of Habitat families see amazing role models in people who give of themselves freely. Complete strangers become team members constructing houses and abiding bonds.
“Habitatus” is contagious! Symptoms include addiction to power tools, hardhat hair, Saturday morning donut fixes, grit in smiling faces, dirty clothes and clean hearts.
Volunteers supervise construction too. There’s the Green Team, Crew Leaders and the Geezers.
Construction isn’t the only thing needed. Family partners are volunteers who help families navigate the home ownership process. Families are required to take home ownership courses. Volunteers teach these classes. Construction crews are on-site early. Volunteers greet the workers upon arrival. There’s the office and a retail operation where volunteers are essential. Volunteers handle family selection. Special events and fundraising require committed volunteers too.
“Volunteers” 7, 9, 10, 11, 13, 15, 16,19, 18

Supporters Cities, Faith, Foundations, Businesses/Corporations, Service Clubs
Of course, none of this is possible without donors.
Cities provide land opportunities to Habitat. Elected and appointed officials go to bat for the Habitat mission. Habitat can help fulfill affordable housing requirements for cities. Homes are built in redevelopment zones. It’s a great partnership!
The Orange County faith community has a special relationship with Habitat. Congregations adopt the Habitat mission as their own. Faith partnerships can lead to financial support, advocacy, education opportunities, outreach to families and other resources. Habitat provides congregations with tangible evidence of faith in action. The Habitat OC Lutheran Partnership and Thrivent Financial for Lutherans have built eight homes with HfHOC. Two more are on the way.
Presbyterians, Catholics, Episcopalians, First Christian and Disciples of Christ churches have built separately and in combined efforts with Sikhs, Hindus and Jews.
Foundations are vital to the existence of Habitat for Humanity of Orange County.
Local businesses provide needed funding for HfHOC. They also purchase “team building days” bringing employees to the site to work together.
Service clubs and civic groups are important too! Not only do they come out to build, they have supplied scholarships for children, household items, and meals for volunteers.
And of course…people like you!
“Donors” 1
“Govt” 1-5
“Govt” 6
Any “Faith” photos

Partnerships
HfHOC continues to succeed because of some very strategic partnerships.
Lowe’s is a national partner helping support Habitat’s Women Build! Women volunteers in Orange County fundraise and build Women Build! homes.
ABILITY Awareness assists with modifying homes for physically challenged family members. The Arc OC brings volunteers to work on homes.
HfHOC provided equipment and volunteers to Girls Inc. for their KaBoom event.
Here’s a really fun partnership! Furnishing Hope designs and decorates the interiors of Habitat homes. A simple, decent home becomes a vision worthy of magazine covers. The talented designers at Furnishing Hope fundraise and match Habitat families’ decorating requests.
Americorps has been described as a domestic Peacecorps. HfHOC depends on Americorps volunteers to help fulfill the Habitat mission. These dedicated young people construct houses and provide administrative support. They are invaluable assets!
Habitat ReStore OC is a “social enterprise.” Open to the public, ReStore sells new and gently used home improvement items. Most of the materials are donated to HfHOC. The store’s income helps support the mission of Habitat. There are two ReStores in Orange County, one in Santa Ana and one in Garden Grove. The goal is to open additional stores to cover administrative costs at HfHOC.
“Partners” 6, 18, 16, 14
“Logos” & “Partners” 3, 5 15, 17
“SA” 5, 2, 3
“Partners” 11, 12
“Furnishing Hope” 6
Any “Furnishing Hope” photos
Any “Americorps” photos or “Portrait of Compassion” video 0:08-0:34
“ReStore” 6
Any “Restore” or “Deconstruct” photos

FundraisingEvents
Here’s an idea of fundraising events you could attend, join or lead
Blaze of Glory – An annual motorcycle poker run.
Seasons of Hope High Tea – In conjunction with Furnishing Hope.
Best Friends Day – But ticket for your best friend to join you building on a Habitat home.
CEO’s Have a Heart for Habitat Build Day – Business leaders put down their brief cases and pick up hammers.
Clergy Build Days – Faith leaders express their love of God at a build site.
“Events” 1, 2, 3, 4, 5, 6, 7, 8, 11, 12, 14, 15, 16

Developments San Juan Cap, Fullerton, Anaheim, Santa Ana, Westminster, Yorba Linda
HfHOC is building in Orange County now!
Habitat for Heroes and Foundations for Families™ is underway in San Juan Capistrano. Marketing specifically to military veterans and surviving families, this development is the first of its kind for Habitat. Building to accommodate physical challenges is possible. Marines and sailors from Camp Pendleton are helping build the homes. Three military families have already qualified to purchase homes. The first four homes are nearly done. Four more have started.
18 of the 27-homes in this development require funding.
An incredible transformation is happening in Fullerton. Four beautiful new homes are finished. ___ more require funding. With landscaped common areas and a cheerful gazebo, this new neighborhood is a welcoming solace.
Anaheim homes were just completed. Four families, who worked closely together for months, are now enjoying the fruits of their labors. The surrounding neighborhood is reaching up to the Habitat families’ example.
A Habitat family moved away from Orange County. They sold their Habitat home back to HfHOC. The home was remodeled to accommodate the child of a Habitat family diagnosed with cerebral palsy.
We look forward to building a single-family home in Westminster. This home will be partly sponsored by Thrivent Builds and the Habitat OC Lutheran partnership.
Another first for your Orange County Habitat, this development will serve a mix of incomes. HfHOC will build and sell two homes to mid-income families. Mortgages from the sale will finance a third home for a lower-income family. This model could help decrease the need for extensive fundraising.
“SJC” 3, 10, 12, 14 and/or “Portrait of Compassion” 0:00-0:06
“Families” 1, 15, 20, 35
“SJC” 1 or 2 “Portrait of Compassion” 3:55-3:59
“Fullerton” 12, 13, 14, 15,
“Anaheim” 6 or 7
“SA Rehab” 6, 7, 8,
Westminster 1 & 2
“YL” 1, 2, 3

Call to Action
You hold a key that can open more doorways to affordable homes.
You can make a dramatic change in a child’s life.
Time – Volunteer with Habitat for Humanity of Orange County. Build. Teach. Educate. Advocate.
Talent – You have a special talent. We invite your to use it. Teach. Sell. Fundraise.
Treasure – You’ve already helped by being here tonight. You can do more. Donate.
Go put in a bid on an auction item. Write a check or charge your donation on a card. A staff person will assist you.
You can participate in events benefiting Habitat for Humanity of Orange County.
Explore Hollywood Casino Night April 18, 2009
Blaze of Glory May 9, 2009
We invite you to invest in a proven product…Orange County’s children.
“Key”
Any “Youth” photos

Close
Thank you for supporting Habitat for Humanity of Orange County.
“Welcome Home” slide

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